Tujue
“ Get to Know Us “ - Swahili
At AfricaNow, we don’t just plan trips - we bring the magic of Africa to life.
With over 30 years of experience in the African tourism industry, our team has the knowledge, passion, and firsthand expertise to craft bespoke safaris and tours that are perfectly tailored to you.
Watch these gentle giants roam freely, a tiny baby elephant staying close to its mother, offering an unforgettable glimpse into the heart of Africa’s wilderness at Phinda Private Game Reserve.
Based in South Africa, we have a deep understanding of the region’s cultures, customs, and landscapes. With feet on the ground across Southern Africa, we personally visit the lodges, destinations, and experiences we recommend, ensuring every journey meets our high standards of quality, comfort, and authenticity.
Our team lives and breathes Africa. When we’re not crafting incredible safaris, you’ll find us exploring off-the-beaten-path 4x4 trails in the Kalahari, witnessing turtles hatch on the Indian Ocean shoreline, or hiking the breathtaking Drakensberg Mountains. We’re passionate travelers ourselves, and that passion is reflected in the experiences we design for our clients.
Whether you’re seeking a romantic escape, a family-friendly safari, or an adventure filled journey, we tailor every itinerary to your unique preferences. From intimate tented camps to ultra luxurious lodges, we cater to all budgets, ensuring every traveler experiences the best of Africa in their own way.
As an owner-run company, we offer a highly personal and hands on approach, ensuring your African adventure is seamless from start to finish. Whether you’re a solo explorer, a couple, a family, or a large group (we’ve hosted groups of 126 travelers!), we handle every detail—so you can simply enjoy the journey.
Our Purpose
Bringing the magic of Africa to life
Injongo
Purpose - Xhosa
Perched high in the branches, a majestic leopard strikes the perfect hero pose.
At AfricaNow, our purpose is simple: to share the untamed beauty, rich cultures, and unforgettable wildlife of Africa through expertly crafted, luxury safaris. We don’t just plan trips, we create deeply personal and immersive experiences that bring travelers closer to the heart of Africa.
With over 30 years of experience in African tourism, our passion for this extraordinary continent runs deep. As a South Africa based, owner run company, we have firsthand knowledge of the destinations we recommend, ensuring authentic, seamless, and tailor-made journeys. From the sweeping savannas of the Kruger to the pristine waters of the Okavango Delta, from the haunting Skeleton Coast to the vibrant streets of Cape Town, we curate adventures that are both wild at heart and luxury by design.
We believe in responsible travel, conservation, and supporting local communities. Every itinerary we create is designed not just for your enjoyment but to preserve Africa’s landscapes, protect its wildlife, and honor its people. Whether you’re tracking a leopard in the bush, watching a baby elephant stay close to its mother at a waterhole, or sipping fine South African wine under Table Mountain, we ensure every moment is extraordinary.
From solo travelers to groups of 100+, from tented camps to ultra-luxurious lodges, we cater to every preference, every dream, and every traveler. Our expertise, on the ground support, and dedication mean you can relax and immerse yourself in the journey while we handle the rest.